OVERVIEW

The American Horticultural Society wants to get young adults ages 18 - 35 involved in their Master Gardener programs, by raising awareness of the Master Gardener programs through a gardening-oriented lifestyle app.

TEAM

Claire Goetschel, E-Ping Nie Medalia.

DELIVERABLES

Domain, organizational, and user research
User persona
Design studio
IA
Prototypes
Usability Testing

CONSIDERATIONS

How do we increase awareness of the Master Gardener program? 
How do we engage young adults and incentivize use of the new app? 
How might gardeners benefit from an app on their iPhones or tablet devices? 
What are user expectations – and who is the user? 

TOOLS

Axure, Sketch, Photoshop, pen&paper

As an inexperienced gardener, I want help from a trusted source, so that I can be successful and not spend all of my time in caught up in a cycle of trial and error.
— Evie Romero

USER FLOW

PAPER PROTOTYPE/WIREFRAME

INITIAL STYLE TILE

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