The American Horticultural Society wants to get young adults ages 18 - 35 involved in their Master Gardener programs, by raising awareness of the Master Gardener programs through a gardening-oriented lifestyle app.
Claire Goetschel, E-Ping Nie Medalia.
Domain, organizational, and user research
How do we increase awareness of the Master Gardener program?
How do we engage young adults and incentivize use of the new app?
How might gardeners benefit from an app on their iPhones or tablet devices?
What are user expectations – and who is the user?
Axure, Sketch, Photoshop, pen&paper